Jojo & Flo London

JOJO & FLO is the inspiration of two of the country's eminent hairdressers, Joanna & Florie Yerou. The sisters began their careers and mastered the art of hair at the most prestigious and world-renowned salon, John Frieda in Mayfair. During their decade at John Frieda, where they started their apprenticeship before qualifying as two of John Frieda's most valuable stylists, they often worked with Hollywood movie stars, including Tom Cruise and Nicole Kidman on sets such as 'Eyes Wide Shut'.

As successful as the sisters were at John Frieda, the pair had a greater vision.